How is this list calculated?
We contacted Buzzsumo to discover how their influencer identification tool works, here’s what they had to say;
‘So the technical answer is: It is based on the relevancy of Elasticsearch’
Now, we did a bit of research into Elasticsearch and to be honest, if you’re not a developer it’s pretty difficult to understand.
However, if you really want to try and understand it, watch this video.
https://www.youtube.com/watch?v=sKnkQSec1U0
How to gain value from this list?
Here are some ways to gain value from this list;
1. Connect and build relationships with the listed accounts
2. Learn from how they are using Twitter
3. Learn from the value-adding content they share
4. Tweet this list and provide value for your audience
Note: Below we’ve included some of the metrics shared via Buzzsumo’s Influencer Identification Tool. These may or may not have an influence on how the Twitter accounts are ranked.
Digital Marketing 2019: Top 100 Influencers
RANK | NAME | PAGE AUTHORITY | REPLY RATIO | RETWEET RATIO | URL SHARE RATIO | |
#1 | @semrush | SEMrush | 62 | 46.5 | 7 | 23 |
#2 | @googleanalytics | Google Analytics | 51 | 8.5 | 17 | 53 |
#3 | @cmicontent | Content Marketing Institute | 60 | 63.5 | 2 | 19.5 |
#4 | @moz | Moz | 50 | 23 | 3.5 | 15 |
#5 | @larrykim | Larry Kim | 63 | 15 | 16.5 | 33.5 |
#6 | @sengineland | Search Engine Land | 69 | 9 | 2 | 91 |
#7 | @randfish | Rand Fishkin | 45 | 62.25 | 20.25 | 30.75 |
#8 | @dknowlton1 | Dan Knowlton | 33 | 62 | 15.5 | 27.5 |
#9 | @Adsense | Google AdSense | 85 | 21 | 1 | 9 |
#10 | @pegfitzpatrick | Peg Fitzpatrick | 28 | 16.5 | 9.5 | 13 |
#11 | @unbounce | Unbounce | 63 | 33 | 4 | 42.5 |
#12 | @marketo | Marketo | 57 | 23 | 10.5 | 51.5 |
#13 | @marktraphagen | Mark Traphagen | 55 | 23 | 40.5 | 60.5 |
#14 | @socialbakers | Socialbakers | 61 | 12.5 | 17 | 34.5 |
#15 | @simplymeasured | Simply Measured | 34 | 19.5 | 4.5 | 12.5 |
#16 | @soravjain | Sorav Jain | 47 | 19 | 13 | 17.5 |
#17 | @gabycastellanos | Gaby Castellanos | 40 | 56 | 0 | 17.5 |
#18 | @seo | AJ Ghergich | 46 | 36 | 36 | 55.5 |
#19 | @twittermktg | Twitter Marketing | 0 | 9 | 12 | 9.5 |
#20 | @wilreynolds | Wil Reynolds | 46 | 54.5 | 4.5 | 34 |
#21 | @smx | SearchMarketingExpo | 52 | 20.5 | 6.5 | 44.5 |
#22 | @portentint | Ian Lurie | 55 | 64 | 7.25 | 27.25 |
#23 | @willcritchlow | Will Critchlow | 45 | 42.5 | 19.5 | 47 |
#24 | @infusionsoft | Infusionsoft | 65 | 41 | 1.5 | 3 |
#25 | @jaybaer | Jay Baer | 50 | 19 | 3.5 | 29.5 |
#26 | @fbrahimi | FB Fadhila BRAHIMI | 47 | 33 | 28.5 | 50.5 |
#27 | @duaneforrester | duane forrester | 25 | 27 | 17.5 | 28.5 |
#28 | @ajkohn | AJ Kohn | 51 | 76 | 0 | 48.5 |
#29 | @gfiorelli1 | Gianluca Fiorelli | 46 | 36 | 30.5 | 50 |
#30 | @robertoblake | Roberto Blake | 29 | 65.25 | 16 | 38.75 |
#31 | @arniek | Arnie Kuenn | 53 | 23.5 | 15 | 42 |
#32 | @avinash | Avinash Kaushik | 58 | 57.5 | 0 | 20.5 |
#33 | @erikhuberman | Erik Huberman | 38 | 10 | 30.5 | 42.5 |
#34 | @majortomagency | Major Tom | 31 | 8.99 | 12.36 | 34.83 |
#35 | @oligardner | Oli Gardner | 47 | 70.5 | 1 | 23 |
#36 | @kimreynolds | Kim Reynolds | 13 | 15 | 16 | 17 |
#37 | @greggifford | Greg Gifford | 49 | 59.5 | 7.5 | 25.5 |
#38 | @jasonfalls | Jason Falls | 37 | 29.5 | 1.5 | 35 |
#39 | @kissmetrics | Kissmetrics | 27 | 4 | 8 | 13.5 |
#40 | @danbarker | dan barker | 34 | 56.5 | 11.5 | 30.5 |
#41 | @dharmesh | Dharmesh Shah | 51 | 9 | 47.5 | 54.5 |
#42 | @bhalligan | Brian Halligan | 73 | 24.5 | 31.5 | 40.5 |
#43 | @matthewbarby | Matthew Howells-Barby | 45 | 62 | 12 | 26.5 |
#44 | @chiefmartec | Scott Brinker | 53 | 26 | 23.5 | 56.5 |
#45 | @screamingfrog | Screaming Frog | 58 | 77 | 12 | 30.75 |
#46 | @tweetinggoddess | Samantha Kelly | 33 | 48.75 | 38.25 | 39.25 |
#47 | @rustybrick | Barry Schwartz | 44 | 19.5 | 2.5 | 17.5 |
#48 | @cynthialive | Cynthia Johnson | 28 | 41.5 | 28 | 28.5 |
#49 | @chrisbrogan | Chris Brogan | 47 | 46.5 | 2.5 | 10 |
#50 | @briansolis | Brian Solis | 59 | 13.5 | 24.5 | 52 |
#51 | @hubspot | HubSpot | 73 | 57.5 | 5 | 20 |
#52 | @mailchimp | Mailchimp | 73 | 94.83 | 1 | 60.17 |
#53 | @aleyda | Aleyda Solis | 43 | 40 | 37.5 | 49.25 |
#54 | @flashtweet | FlashTweet | 0 | 23 | 33.5 | 58 |
#55 | @lvgully | Scott Gulbransen | 22 | 33 | 42 | 49 |
#56 | @neilpatel | Neil Patel | 51 | 4 | 0.5 | 2.5 |
#57 | @googlepartners | Google Partners | 0 | 13 | 10.5 | 23 |
#58 | @amalialopezacer | Amalia Lopez Acera | 28 | 34.84 | 51.13 | 79.45 |
#59 | @emiliomarquez | Emilio Marquez | 59 | 78.75 | 7.25 | 31.5 |
#60 | @linkedinmktg | LinkedIn Marketing | 55 | 15 | 5 | 28 |
#61 | @siliconvallaeys | Frederick Vallaeys | 44 | 16.5 | 8.5 | 68 |
#62 | @yoast | Yoast | 65 | 54.5 | 17.5 | 48 |
#63 | @ryandeiss | Ryan Deiss | 55 | 53 | 12 | 22.5 |
#64 | @vilmanunez | Vilma Nunez | 49 | 24.5 | 14.5 | 20.5 |
#65 | @pammktgnut | Pam Moore | 46 | 16 | 8 | 24 |
#66 | @marketingland | Marketing Land | 62 | 9 | 2 | 87.5 |
#67 | @garyvee | Gary Vaynerchuk | 15 | 29 | 25 | 21 |
#68 | @mattcutts | Matt Cutts | 53 | 55.5 | 12.5 | 21.5 |
#69 | @stevebartlettsc | Steven Bartlett | 58 | 61.5 | 6 | 29.5 |
#70 | @petershankman | Peter Shankman | 24 | 21.5 | 6 | 22 |
#71 | @ahrefs | Ahrefs | 66 | 13.5 | 13 | 58 |
#72 | @isocialfanz | Brian Fanzo | 28 | 29 | 35 | 48.5 |
#73 | @brianclark | Brian Clark | 36 | 38 | 30.5 | 32.5 |
#74 | @imariajohnsen | Maria Johnsen | 43 | 14.5 | 8 | 11 |
#75 | @marketingprofs | Ann Handley | 63 | 46 | 7 | 30.5 |
#76 | @mike_allton | Mike Allton | 48 | 15.5 | 18.5 | 23.5 |
#77 | @econsultancy | Econsultancy | 47 | 10 | 3.5 | 26.5 |
#78 | @johnmu | John Mu | 0 | 82.08 | 15.04 | 44.24 |
#79 | @googlewmc | Google Webmasters | 0 | 40 | 9.5 | 28.5 |
#80 | @dannysullivan | Danny Sullivan | 34 | 69.5 | 2.5 | 52.5 |
#81 | @mrleonardkim | Leonard Kim | 37 | 67.25 | 8.5 | 16.5 |
#82 | @buffer | Buffer | 68 | 91 | 1.5 | 55.17 |
#83 | @sproutsocial | Sprout Social | 64 | 49 | 10 | 40.5 |
#84 | @problogger | Darren Rowse | 46 | 36 | 2 | 13 |
#85 | @rebekahradice | Rebekah Radice | 30 | 36.5 | 7 | 27.5 |
#86 | @markwschaefer | Mark Schaefer | 47 | 24.5 | 8 | 14.5 |
#87 | @googleads | Google Ads | 45 | 96 | 0 | 82 |
#88 | @socialmediaweek | Social Media Week | 44 | 6 | 27.5 | 75 |
#89 | @digitaltrends | Digital Trends | 68 | 7 | 25 | 31.5 |
#90 | @profgalloway | Scott Galloway | 50 | 25 | 36 | 36.5 |
#91 | @joepulizzi | Joe Pulizzi | 44 | 68.5 | 5.5 | 19.5 |
#92 | @smexaminer | Social Media Examiner | 60 | 76 | 0 | 6 |
#93 | @jbonnel | Julien Bonnel | 45 | 16 | 22.5 | 76 |
#94 | @mike_stelzner | Michael A. Stelzner | 0 | 56 | 3.5 | 37.5 |
#95 | @heidicohen | HeidiCohen | 29 | 8.5 | 1 | 40 |
#96 | @wolfgangdigital | Wolfgang Digital | 48 | 7.5 | 35 | 49 |
#97 | @jenrgy | Jen Lehner, Digital Marketing Strategist | 27 | 11 | 11.5 | 25.5 |
#98 | @marketingcloud | Marketing Cloud | 38 | 0.5 | 14 | 19 |
#99 | @onelmedianow | OneLMedia | 31 | 11.5 | 15 | 11 |
#100 | @sewatch | Search Engine Watch | 66 | 5.5 | 7 | 22.5 |