👀 Have you ever thought of questions like: Why does some Marketing work and some fail? or Why do consumers love some types of Marketing like their favourite Netflix show, yet despise others? Find out the answers from the video below.
⭐ From delivering my first ever public talk to 5 or so people in Ashford 4 years ago. It was horrible and the audience looked like they hated the whole experience just as much as me. Compare that to the adrenaline rush and pure enjoyment of delivering this talk to 900 or so Marketers and entrepreneurs at Digitalium in Romania, the experiences are polar opposite.
🎥 In this video Dan is delivering the opening Keynote at DIGITALIUM in Bucharest, Romania, where he was talking about Instagram Advertainment.
00:00 – 08:21 Microsoft Campaign Fail Introduction
08:22 – 09:13 Why Does Marketing Fail
09:14 – 15:45 What Marketing Works & Why
15:46 – 20:38 What Is Advertainment + Examples?
20:39 – 25:00 How To Create Effective Advertainment (4 steps)
25:01 – 30:10 Advertainment In Action (personal story)
30:11 – 38:27 How To Amplify Advertainment Through Instagram
38:28 – 39:43 Closing Summary
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