👀 If you are reading this and work in a marketing department for a brand that sells products, this video is made for you.
🔎 Interested in how we support brands to develop 5 to 20 times the return they spend on paid social media ads?
🎥 In this video Dan will show you how we develop social media campaigns that drive trackable revenue and return on investment for brands just like yours.
Facebook and Facbook Ads. One of the great things with Facebook is you can easily track someone that’s seen your ad, clicked on your webiste and purchased the product and how much that revenue has generated.
Not only that, Facebook is a really cost-effective way of generating these sales, because of how powerful their ads platform is.
So how do we do it? How do we help brands generate 5 to 20 times the return that they invest in paid social media ads? It really comes down to two key things:
Over the last five years we have realised that Facebook and Instagram users don’t want to be served ads that directly sell them something, Instead they want to be on the platform to be educated, entertained and inspired. So we developed a type of content called advertainment (Entertainment + Advertising) that ultimately entertains the consumer but also communicates the benefits of your product and helps overcome the consumer’s objections in a really creative way.
The Facebook marketing funnel model that we use is focused around providing the right person the right piece of content at the right time to make them become a paying customer. We target potential customers to watch the content, click your website to find out more and the great thing with Facebook is you can use custom audiences to target people who have taken specific actions, which show where they are on their customer journey.
The final piece of the puzzle: Optimising Results. We split test hundreds of different audiences, ad creative and ad copy at each stage of the funnel to help us find out which combination produces the best return on investment. Once we find out what that is, we can scale up and put more ad spend behind what’s working and less behind what isn’t working.
If you work for a brand in a marketing department that sells products, then drop us a message. We’d love to have a conversation with you to see how we could support you with developing a creative paid social media campaign that drives trackable revenue.
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