✅ How Facebook marketing can be used to help you achieve your objectives
✅ Defining your Facebook marketing objectives
✅ Ads Manager walkthrough – learn about the tools available
✅ How campaigns are structured
✅ How a Facebook Ad Funnel works
✅ How to decide your campaign objective
✅ Targeting through FB audiences: Core Audiences, Lookalike Audiences, Custom Audiences
✅ Allocating budgets for your paid Facebook campaigns
✅ Evaluating the pros and cons of the most common FB ad types
✅ Developing your campaign strategy
✅ Facebook Marketing Plan Template
✅ Creating campaign content ideas that will deliver results
✅ Setting up the full campaign in Ads Manager
✅ A/B testing ads to increase response
✅ How to setup and use advanced tracking and analysis using Facebook Pixel
✅ How to setup and track custom conversions
✅ Mastering retargeting to drive conversions and sales
✅ Setting up a 3-level retargeting Facebook Ad Funnel that’s optimised for conversions
✅ Utilising Facebook Live to build, engage and convert followers into customers
✅ Planning your “next steps” to ensure you deliver tangible results for your business
Dan is a UK-based Digital & Social Media Marketing expert that has grown KPS Digital Marketing into a multi-award-winning business that has worked with global and local brands including FIFA, Nestlé, Citibank, Eurotunnel, Boston Consulting Group, Kent County Council and Thanet District Council.
Dan doesn’t just talk the talk, he’s built his personal brand over the past 4.5 years to be named as a top influencer multiple times, more recently by Buzzsumo as #3 Most Influential Digital Marketer in The World.
Lots of people say they can teach you how to effectively use Facebook Ads to generate trackable sales, but how do you know who to trust? We open the bonnet and share real-life Facebook Ad campaigns we have run as part of the Masterclass. You'll see everything from the creative, targetting, type of ads used, budgets, the lot.
Below is a screenshot of the trackable sales results we achieved for one of our client campaigns (251% ROI). It's easy to create a fake photoshopped version of what you see below so make sure you do your research before booking onto any Facebook Ads Masterclass (this one is real we promise).
9:30am Doors Open
10:00am Masterclass Introduction
16:00pm Masterclass Ends
The Content Creation for Social Media Masterclass was refreshingly interesting and useful. I particularly enjoyed Dan's approach to Digital, which is based on the traditional marketing funnel. In addition to the solid grounding you get in terms of how to build a consumer-centric content marketing strategy and ways to power it, expect loads of effective tips and 'hidden gem' tools and resources that can add real value. It was great to get back to basics, even for someone leading large, established brands, and the interactive nature of the sessions prompted some serious thinking, deep insights and innovative ideas. Highly recommended.
We have been in business for over 30 years and have been working with KPS for a while now, the guys are the best, we have never looked back. They give more than 100% to whatever they do, and focus on what is best for the success of our business. They keep up to date with all the latest news in the digital and social media world, helping us to reach our full potential. So enthusiastic, with a modern upbeat outlook, great to work with and committed to giving you the best results. We would highly recommend KPS to anyone.
KPS Digital Marketing, and Daniel Knowlton in particular, have been very helpful in setting up a Social Media strategy for the Bay Tree Broadstairs. They have helped us set up a business Facebook account, shown us how to communicate with clients and suppliers, identify suitable content, identify suitable markets and target those effectively, plus maximise the number of ‘likes’ and widen our audience.
I was at the beginning of my new career. I was setting up an online yoga and wellbeing coaching business and I needed guidance and tuition on how to deliver my content and a growth strategy. I saw Dan speak at an event In London called Social Day and was drawn to his energy. I felt comfortable to ask him questions and learn from him. We had sessions every month for a year and helped me with my social media strategy gave me the courage to be myself through the stories I was telling and we had such fun too. He is an amazing teacher, so friendly and supportive. What surprised me the most was his attention to detail and also how quickly he would respond to my queries and questions.
I’ve been working with Dan on improving our digital marketing profile for the past 5 months. In this time we have had many new enquires and successfully gained 12 new clients – all of whom have placed orders. I couldn’t have asked for a better result. I would highly recommend using KPS for your digital marketing needs.
I booked onto Dan Knowlton’s LinkedIn Masterclass expecting to brush up on a few aspects of LinkedIn and maybe learn a couple of tricks that I could implement on my own LinkedIn and to pass on to my clients. I was looking forward to it, but in a lukewarm kind of a way. I’ve often left courses feeling exhausted and drained and a bit lack lustre, realising weeks later that I haven’t even taken any action and used any of the knowledge from the course. This was not one of those days…. The entire event was beautifully organised, and structured incredibly well. The professionalism of the content on the course and Dan’s delivery was really impressive. The entire day was good fun and excellent value for money with a set of great take-away guides. The team really had thought of everything. I especially loved the night before emails to remind us of where to go and what to bring and the pots of pop-corn on our desks to fend off the mid-morning tummy rumbles. I left feeling really enthusiastic and clutching my own action plan to help me – well…. just take some action! Just brilliant all round Dan and team. Thank you!!
Dan's really good and really engaging. He knows his stuff clearly and he's flipping passionate about what he's talking about. I think that's something that clearly comes across as something you want from someone teaching you about LinkedIn
The whole day was really good and very well structured. I particularly enjoyed some of the interactive tasks where we got to see how different people from different backgrounds could use the tools and strategies shared in the session.