HERE’s how we made 12 million tiktok viewers

crazy for Cameo Apples!

Cameo Apples are a UK-based brand of apple. In 4 months of social media management for Cameo, we achieved 12 million TikTok views, grew a base of 14K new followers from zero, and managed to get branded Cameo Apples stocked in LIDL and Aldi!

Adrian Barlow

Cameo Apples UK

March 2, 2023

The results have exceeded highly ambitious expectations, resulting in excellent sales at present and strong foundations for future success.

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The Challenge

Knowlton have been working with Cameo Apples for 5+ years to support building brand awareness and engage their target market on social media. In the past, we focussed on Facebook and Instagram, but this year we have been building their presence on TikTok. The ultimate objective was to get stocked as a branded Cameo apple in supermarkets due to the increased demand.

The The Results

After just 2 months of posting, we generated 6 million+ TikTok views, 151K+ likes, comments and shares, and 5.8K+ followers in 61 days!  

We managed to get branded Cameo apples stocked in LIDL and Aldi which was a huge win! 

By the end of the 4 month campaign, we had generated…

The Solution

Knowlton are experts at implementing creative marketing campaigns and generating a significant ROI for traditionally ‘boring’ companies! 

Our team of creatives and social strategists worked together to create content for TikTok that got customers talking about Cameo apples. TikTok users actively started searching for the Cameo apples in UK supermarkets! 

We implemented weekly catch-up calls with Cameo to ensure that we were adapting our strategy in order to provide the best return on investment based on the data we were gathering. We also repurposed the TikTok videos onto Instagram and Facebook Reels, which was a quick and efficient way to get some bonus reach  and engagement.