Cameo Apples are a UK-based brand of apple. In 4 months of social media management for Cameo, we achieved 12 million TikTok views, grew a base of 14K new followers from zero, and managed to get branded Cameo Apples stocked in LIDL and Aldi!
Adrian Barlow
Cameo Apples UK
March 2, 2023
The results have exceeded highly ambitious expectations, resulting in excellent sales at present and strong foundations for future success.
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Knowlton have been working with Cameo Apples for 5+ years to support building brand awareness and engage their target market on social media. In the past, we focused on Facebook and Instagram, but this year we have been building their presence on TikTok. The ultimate objective was to get stocked as a branded Cameo apple in supermarkets due to the increased demand.
After just 2 months of posting, we generated 6 million+ TikTok views, 151K+ likes, comments and shares, and 5.8K+ followers in 61 days!
We managed to get branded Cameo apples stocked in LIDL and Aldi which was a huge win!
By the end of the 4 month campaign, we had generated…
Knowlton are experts at implementing creative marketing campaigns and generating a significant ROI for traditionally ‘boring’ companies!
Our team of creatives and social strategists worked together to create content for TikTok that got customers talking about Cameo apples. TikTok users actively started searching for the Cameo apples in UK supermarkets!
We implemented weekly catch-up calls with Cameo to ensure that we were adapting our strategy in order to provide the best return on investment based on the data we were gathering. We also repurposed the TikTok videos onto Instagram and Facebook Reels, which was a quick and efficient way to get some bonus reach
and engagement.
Adrian Barlow
Cameo Apples UK
March 2, 2023
The results have exceeded highly ambitious expectations, resulting in excellent sales at present and strong foundations for future success.
202
96
comments
.
7
shares
The ultimate goal? To generate enough demand for branded Cameo apples to be stocked in UK supermarkets. With TikTok as the primary platform, we created a buzzworthy campaign that captured attention, drove engagement, and delivered tangible business outcomes.
The ultimate goal? To generate enough demand for branded Cameo apples to be stocked in UK supermarkets. With TikTok as the primary platform, we created a buzzworthy campaign that captured attention, drove engagement, and delivered tangible business outcomes.
The campaign delivered exceptional results for Cameo Apples:
These results demonstrate the power of a creative, data-driven social media strategy to achieve both digital and real-world success.
Cameo Apples needed to address several key challenges:
Build a Presence on TikTok:
Create engaging content to attract and grow a follower base from scratch.
Generate Demand:
Use TikTok to spark conversations and interest in Cameo apples, encouraging users to seek them out in supermarkets.
Achieve Retail Stocking:
Leverage increased brand awareness to secure product placement in major retailers like LIDL and Aldi.
The challenge lay in transforming a traditionally “boring” product into a viral sensation on TikTok, while also driving real-world business outcomes.
Cameo Apples needed to address several key challenges:
Build a Presence on TikTok:
Create engaging content to attract and grow a follower base from scratch.
Generate Demand:
Use TikTok to spark conversations and interest in Cameo apples, encouraging users to seek them out in supermarkets.
Achieve Retail Stocking:
Leverage increased brand awareness to secure product placement in major retailers like LIDL and Aldi.
The challenge lay in transforming a traditionally “boring” product into a viral sensation on TikTok, while also driving real-world business outcomes.
We developed a dynamic TikTok-focused strategy that combined creativity, data-driven insights, and cross-platform repurposing to maximise reach and engagement.
Engaging TikTok Content
Our team of creatives and social strategists produced content that encouraged users to interact with the brand. From entertaining challenges to visually engaging product showcases, we got TikTok users talking about Cameo apples and actively searching for them in supermarkets.
Data-Driven Optimisation
Weekly catch-up calls with the Cameo team allowed us to review performance data and refine strategies in real time, ensuring maximum return on investment.
Cross-Platform Repurposing
To extend the reach of our TikTok content, we repurposed it for Instagram and Facebook Reels. This efficient approach generated additional engagement without additional production costs.
Building a TikTok Presence
From scratch, we built Cameo Apples’ TikTok account into a vibrant platform, gaining 6M+ views and 5.8K followers within the first two months. By the end of the campaign, these numbers had grown to 12M+ views and 14K followers.
Driving Supermarket Demand
Our content sparked widespread interest, leading TikTok users to actively seek out Cameo apples in UK supermarkets. This demand contributed to the brand achieving a major milestone: being stocked in LIDL and Aldi as branded products.
Maximising Efficiency
By repurposing TikTok videos for Instagram and Facebook Reels, we amplified the campaign’s impact, generating additional reach and engagement with minimal extra effort.
Building a TikTok Presence
From scratch, we built Cameo Apples’ TikTok account into a vibrant platform, gaining 6M+ views and 5.8K followers within the first two months. By the end of the campaign, these numbers had grown to 12M+ views and 14K followers.
Driving Supermarket Demand
Our content sparked widespread interest, leading TikTok users to actively seek out Cameo apples in UK supermarkets. This demand contributed to the brand achieving a major milestone: being stocked in LIDL and Aldi as branded products.
Maximising Efficiency
By repurposing TikTok videos for Instagram and Facebook Reels, we amplified the campaign’s impact, generating additional reach and engagement with minimal extra effort.
The Cameo Apples campaign showcases how Knowlton transformed a traditional product into a viral sensation on TikTok. By generating millions of views, thousands of followers, and real-world demand that led to retail success, we proved that bold creativity and data-driven strategy can deliver exceptional results. This case study highlights the impact of social media in bridging the gap between online buzz and business growth.
