Doubling ROAS for Buy Wholefoods Online

Doubling ROAS for Buy Wholefoods Online

How We Generated £3M+ in Revenue
Trackable Results we’ve Achieved for Buy Wholefoods Online
  • 12,000+ Tracked E-commerce purchases
  • 2x Improvement in ROAS
  • Millions of social media views
  • Extremely High High engagement rates
  • 12,000+ Tracked E-commerce purchases
  • 2x Improvement in ROAS
  • Millions of social media views
  • Extremely High High engagement rates
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Joe Cooper

Buy Wholefoods Online

October 13, 2023

The entire process was an incredibly enjoyable one, and most importantly we are very pleased with the quality of the creatives that the team produced!

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Quick Summary:  Key Contributions by Knowlton
  • Increased ROAS by over 2x compared to their in-house paid ads team.
  • Generated 12,000+ e-commerce purchases in just one month.
  • Produced high-performing creative content designed for every stage of the sales funnel.
  • Planned and executed a unique 4-day shoot across multiple locations with high-energy visuals.
  • Highlighted Buy Wholefoods Online’s social proof to build trust and brand awareness.

Introduction

Buy Wholefoods Online, a UK-based natural and organic wholefoods supplier, partnered with Knowlton to achieve two major objectives: improve their Return On Ad Spend (ROAS) and creatively enhance brand awareness and trust through standout social media content.

With the pressure to outperform their in-house paid ads team, we delivered results that exceeded expectations. Over the course of one month, we doubled their ROAS, generated over 12,000 tracked e-commerce purchases, and created content that has produced £3M+ in tracked revenue to date.

The Challenge

Buy Wholefoods Online needed to address two key challenges:

  1. Boost ROAS: Improve the efficiency of their paid ads to outperform the results of their in-house team.

  2. Stand Out in a Crowded Market: Use creative, attention-grabbing content to differentiate their brand in the competitive world of social media advertising.

The challenge was not just to deliver results but to build long-term brand trust and awareness while creating a library of high-performing assets tailored for every stage of the funnel.

The Solution

We developed a bold, creative strategy that fused storytelling with high-energy visuals to captivate audiences and drive results.

Epic Multi-location Shoot
We organised an ambitious 4-day shoot across four different locations, incorporating dynamic elements like planes, skydiving, jet skis, and pedalos to create visually stunning content that demanded attention.

Tailored Funnel-focused Content
Our creative assets were designed to span the entire funnel, ensuring maximum impact at every stage:

  • Hero Video (6 Minutes): Showcased the brand story, social proof, and key benefits in an engaging, long-form format.
  • Consideration Cuts (Few Seconds): Bite-sized, engaging clips designed to hook audiences and drive conversions.
Engaging Visuals and Compelling Messaging
We combined exciting, unique visuals with a charismatic presenter who clearly articulated the benefits of Buy Wholefoods Online. Attention-grabbing hooks, such as an exploding shed, were strategically used to captivate audiences and ensure high engagement rates.
Leveraging Social Proof
To build trust, we incorporated Buy Wholefoods Online’s glowing reviews and testimonials into the content. By presenting this social proof in a creative and engaging way, we ensured viewers stayed engaged and absorbed the brand’s key messaging.

The Execution

Multi-platform Content Rollout
The creative assets were optimised for various social media platforms, including Facebook, Instagram, and YouTube. This ensured the campaign reached the right audience with the right message at the right time.
Dynamic Paid Ad Campaigns
We strategically distributed the assets across paid social campaigns, focusing on high-performing ad formats that maximised engagement and conversions.
Continuous Optimisation
By closely monitoring campaign performance, we fine-tuned ad targeting and messaging in real-time to drive even better results.
The Lessons Learned
  • Creativity Drives ROI
    Unique, visually engaging content can set a brand apart in crowded markets, driving both engagement and sales.
  • Leverage Social Proof
    Designing assets for specific stages of the funnel ensures your message resonates with audiences at every point in their journey.
  • Engaging Visuals and Compelling Messaging
    Incorporating customer reviews and testimonials into creative assets builds trust and enhances credibility.
  • Preparation is Key
    An ambitious shoot with multiple locations requires meticulous planning and coordination to ensure smooth execution and high-quality results.

The Conclusion

The Buy Wholefoods Online campaign demonstrates the impact of creative, high-energy marketing when paired with a strategic focus on results. By doubling ROAS, generating thousands of purchases, and producing a library of engaging content, Knowlton delivered both immediate and long-term value for the brand.

This case study highlights the power of bold ideas, meticulous planning, and a results-driven approach to modern marketing.

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