Hubb Case Study - Knowlton
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Hubb

hubb is the ground-breaking AI, automation and data science powered platform offering businesses fairly priced, usage-based broking 20-30% cheaper than competitors.

They approached us to produce an 8-part mockumentary series to be distributed on YouTube, LinkedIn, Twitter & Facebook.

We worked with them to develop a series that shines light on the shady things going on in the insurance world, perfectly played out by Ronald Rump, Founder of Rump Insurance.

We were encouraged to really push boundaries, which we certainly did.

We went to Knowlton with a high level, bonkers idea. They helped us to shape it into a proper marketing campaign complete with actors, strong messaging and witty scripting. People repeatedly comment on the production value of the series and how different it is from anything else that other people are doing - we've got Knowlton to thank for that. Our ROI on these adverts was incredible, with over 500k views and a bucketload of direct leads coming off the back of the content. Please don't use them....we want them all to ourselves! - Ed Halsey, COO & Co-Founder, Hubb


Hubb

hubb is the ground-breaking AI, automation and data science powered platform offering businesses fairly priced, usage-based broking 20-30% cheaper than competitors.

They approached us to produce an 8-part mockumentary series to be distributed on YouTube, LinkedIn, Twitter & Facebook.

We worked with them to develop a series that shines light on the shady things going on in the insurance world, perfectly played out by Ronald Rump, Founder of Rump Insurance.

We were encouraged to really push boundaries, which we certainly did.

We went to Knowlton with a high level, bonkers idea. They helped us to shape it into a proper marketing campaign complete with actors, strong messaging and witty scripting. People repeatedly comment on the production value of the series and how different it is from anything else that other people are doing - we've got Knowlton to thank for that. Our ROI on these adverts was incredible, with over 500k views and a bucketload of direct leads coming off the back of the content. Please don't use them....we want them all to ourselves! - Ed Halsey, COO & Co-Founder, Hubb