Won “Marketing of the Year.” 16M+ Impressions. 673% Traffic Growth.

Won “Marketing of the Year.” 16M+ Impressions. 673% Traffic Growth.

How Knowlton turned NoMorePly’s social into its biggest growth driver

Award Winning Social Media Content

Play Button

Play Button

Play Button

What We’ve Achieved 
for NoMorePly

  • Won 'Marketing of The Year’ at the Tilers Community Awards.
  • Produced the standout Racetrack Campaign, which the Wickes Head of Category called “genius,” leading to retailer partnership discussions.
  • 673% increase in website traffic.
  • Delivered 16M+ impressions and 300K+ engagements from the target market.
  • Increased branded Google searches by 68%, sustained for 9 out of 10 months.
  • Generated 40K+ clicks to the “Find a Stockist” page.
  • Generated 2,398 sign-ups for the Rewards app.
  • Built a social presence that became NoMorePly’s most powerful customer engagement channel.
Start A Conversation

Behind The Scenes

Play Button

Play Button

Play Button

Quick Summary: Key Contributions by Knowlton

  • Exceeded performance targets, turning a 7.5M impression goal into 14M+ (188% over target).
  • Shifted strategy from end-user awareness to B2B credibility with major retailers.
  • Designed high-impact campaigns that moved audiences from awareness to measurable buying intent.
  • Converted creative ideas into retail opportunities, validated at the highest level by Wickes’ recognition.
  • Proved ROI by linking social performance directly to CRM, MQLs, and SQLs.
Introduction

NoMorePly was trusted by tradespeople but needed to ramp this up and also drive visibility to influence procurement teams and stockists.

In 2024, Knowlton was brought in to change that. Over two years, we transformed NoMorePly’s social media into the brand’s biggest growth driver, reaching millions of people, building retailer credibility, and proving ROI with hard data.

The Challenge

Launching a campaign of this scale and complexity involved tackling several key challenges:

Competing with bigger, noisier competitors.

Influencing both tradespeople and category buyers.

Demonstrating that social media can directly impact ROI, not just awareness.

Delivering results under pressure on a lean budget.

The Solution

Creative Interview Formats

Racetrack Campaign: Motorsport-themed content to promote the Rewards app, praised by Wickes’ Head of Category as “genius.” This recognition opened direct conversations with retailers.

Event Coverage

High-impact content at the TTA Awards and The Tiling Show strengthened brand authority.

Store Visits

Content showcasing in-store displays gave stockists confidence in the brand and encouraged new partners to come on board.

Creator-led Content

Working with end-user creators & influencers, we helped build trust & educate NoMorePly’s audience from people they already knew, liked & trusted.

Year 1: Awareness and Engagement

  • Rolled out educational content, influencer collaborations, and competitions linked to cultural moments such as the Euros and Six Nations.

  • Exceeded initial impression goal by 188%.

Year 2: ROI and B2B Focus

  • Shifted to a stronger LinkedIn presence aimed at procurement decision-makers.

  • Integrated social data with CRM to track MQLs and SQLs.

  • Increased investment in paid LinkedIn targeting category heads and construction leaders.

Execution Timeline

Feb – Aug 2024

  • Strategy development, social media management, content production, influencer collaborations & paid campaigns.

  • Goal: 7.5M impressions. Result: 14M+ impressions (188% of target)

Sep 2024 – Jul 2025

  • Strategy refinement: stronger LinkedIn focus, advanced tracking, and B2B targeting.

  • Campaigns tied directly to buying intent and retail credibility.

Lessons Learned

Big ideas create credibility. The Racetrack Campaign proved that creative work can win over even the toughest decision-makers.

Social media can be the sales funnel. It moved people from awareness to engagement to stockist clicks and retailer conversations.

Tracking what matters proves ROI. Linking social results to CRM data provided clarity on business impact.

Consistency compounds. Twice-weekly posting, ongoing optimisation, and weekly reporting kept results climbing.

Outcomes & Results

Won “Marketing of The Year’ at the Tilers Community Awards.

673% increase in website traffic.

16M+ impressions and 300K+ engagements.

68% increase in branded searches sustained over 9 of 10 months.

40K+ stockist finder clicks and 2,398 Rewards sign-ups.

Public praise from Wickes’ Head of Category, calling the Racetrack Campaign “genius”.

The Conclusion

Knowlton turned NoMorePly’s social media into a high-performing growth engine that delivers measurable ROI.

From trade-focused campaigns to recognition at retailer level, this partnership shows what happens when bold creativity is backed by data.

For NoMorePly, social is no longer a support channel. It is the engine driving awareness, credibility, and sales.

Start a conversation