SAFEJAWZ have revolutionised the world of sports mouthguards and invented a mouthguard that athletes actually WANT to wear. We supported Safejawz to launch their new Marvel range, generating 8.8M+ impressions & thousands of raving fans
in a couple of months!
SAFEJAWZ have revolutionised the world of sports mouthguards and invented a mouthguard that athletes actually WANT to wear. We supported Safejawz to launch their new Marvel range, generating 8.8M+ impressions & thousands of raving fans
in a couple of months!
George Dyer
Brand Founder at Safejawz
September 2024
Thanks for all your work on the campaign. It was great! I’m happy with the service you guys offer, happy we did the campaign & happy we got the reach that we got!
202
96
comments
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Safejawz approached Knowlton as they wanted to create a real buzz around the launch of their new Marvel range. The key focus was building awareness of the new product range.
Our SafeJawz x Marvel campaign, leveraging the power of action-packed content and trend-driven storytelling, delivered outstanding results.
The campaign generated:
The Knowlton team was tasked with generating maximum impressions for the SafeJawz x Marvel collaboration, a range of custom sports mouthguards featuring iconic Marvel characters. To achieve this, we leaned into the world of combat sports and rugby, partnering with creators in these fields to authentically showcase the product in action.
Our campaign centred on short-form vertical video platforms, including TikTok, Instagram, and Facebook, as we identified these as the best spaces to generate organic reach and engagement. The videos offered a behind-the-scenes look at the creators’ training routines, giving audiences real insight into how these athletes incorporate SafeJawz mouthguards into their daily practices.
By tapping into trending content formats and focusing on dynamic, action-packed storytelling, we ensured the content resonated with the target audience. The most engaging videos were then amplified through paid media, boosting their visibility across platforms.
This strategic combination of organic and paid content allowed SafeJawz to maximise impressions and engage with a wide-ranging audience, seamlessly blending Marvel’s powerful branding with the creators’ authentic, real-world experiences. The result? A highly shareable campaign that capitalised on both brand loyalty and high-energy sports culture.
George Dyer
Brand Founder at Safejawz
Month 0, 2024
Thanks for all your work on the campaign. It was great! I’m happy with the service you guys offer, happy we did the campaign & happy we got the reach that we got!
202
96
comments
.
7
shares
SafeJawz, a brand that has revolutionised the world of sports mouthguards, partnered with Knowlton to create buzz around their Marvel collaboration. This new range featured custom sports mouthguards inspired by iconic Marvel characters, with the primary goal of driving awareness and engagement.
By combining Marvel’s brand power with high-energy sports culture, we designed a campaign that captivated audiences and generated over 8.8 million impressions across social platforms, along with thousands of raving fans.
SafeJawz approached us with the
following challenges:
Build Awareness: Create excitement around the Marvel range and establish it as a must-have for athletes and fans.
Leverage Social Platforms: Use short-form video content to maximise reach and engagement on TikTok, Instagram, and Facebook.
Maintain Authenticity: Partner with creators who could authentically integrate the product into their sports routines while staying true to the Marvel brand.
Build Awareness:
Create excitement around the Marvel range and establish it as a must-have for athletes and fans.
Leverage Social Platforms:
Use short-form video content to maximise reach and engagement on TikTok, Instagram, and Facebook.
Maintain Authenticity:
Partner with creators who could authentically integrate the product into their sports routines while staying true to the Marvel brand.
We developed a multi-platform campaign strategy that combined organic storytelling with paid amplification to deliver outstanding results.
Creator Partnerships
We collaborated with athletes and creators in combat sports and rugby, focusing on individuals who could authentically showcase the SafeJawz Marvel mouthguards in action. The content highlighted their training routines and demonstrated how the product fit seamlessly into their daily practices.
Short-Form Video Content
The campaign was centred on vertical video formats optimised for TikTok, Instagram, and Facebook. By tapping into trending content styles and focusing on dynamic, action-packed storytelling, we ensured the videos captured attention and resonated with the target audience.
Paid Media Amplification
To extend the campaign’s reach, we amplified the best-performing organic content with paid media. This approach maximised visibility, ensuring the Marvel range reached a wide and engaged audience.
High-Energy Content Creation
The campaign showcased creators using the SafeJawz Marvel mouthguards during their intense training sessions, blending action-packed visuals with authentic, real-world use cases.
Trend-Driven Storytelling
Content formats were designed to align with current social trends, ensuring high relevance and shareability. Behind-the-scenes looks at athletes’ routines and dynamic training footage were key to capturing audience attention.
Organic and Paid Synergy
By encouraging audiences to vote and share The strategic mix of organic reach and paid amplification allowed us to maximise impressions while keeping content relatable and authentic.
The SafeJawz x Marvel campaign showcases how Knowlton’s expertise in creative storytelling and data-driven strategy can deliver exceptional results. By blending Marvel’s brand power with authentic sports narratives, we drove over 8.8 million impressions and built a community of thousands of raving fans. This case study highlights the power of strategic content creation and amplification in launching innovative product collaborations.
