Social Media Campaign Ideas: 4 Steps To Success

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🤔 Are you looking for new social media campaign ideas that deliver results?

👌 Interested in learning the 4-step process we use to develop creative social media campaign ideas, plus examples?

👇 In this video and written tutorial, I’ll show you the 4 step process we follow to develop creative social media campaign ideas for our clients.

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Creative Social Media Campaign Examples

Below are a handful of some of the recent creative social media campaigns we’ve run. Take a look at these, then we can dive into the 4-step process.

Social Media Campaign Idea Development Process

[highlight background=”#FFFBCC” color=”#ed1d2b”]Step #1[/highlight] Understand The Audience

Understanding your audience is crucial if you want to develop a social media campaign idea that resonates with them.

Do your research and outline;

🤔 What TV shows do they watch?

🤔 What music do they listen to?

🤔 What do they talk about with their friends?

🤔 What do they do to socialise?

🤔 What websites do they visit most often?

🤔 What communities are they part of?

🤔 Where do they hang out online?

[highlight background=”#FFFBCC” color=”#ed1d2b”]Step #2[/highlight] Understand Topical Subjects

When you run the social media campaign idea, you want it to focus on a subject the target audience are talking about with their friends in that specific moment.

The example I share in the video is how we tapped into the popularity of the Dancing On Ice launch as this is what the target audience were talking about with their friends at at the time (see example below).

To decipher this topical subject, firstly outline the month the campaign will run and then ask yourself these questions about the target market;

🤔 What TV shows that the target market watch launch in that month?

🤔 What artists that they listen to are dropping an album that month?

🤔 What are they talking about with their friends that month?

🤔 What are they doing to socialise that month?

🤔 What websites will they visit most in that month?

🤔 What communities are they most active in, in that month?

🤔 Where do they hang out online the most in that month?

[highlight background=”#FFFBCC” color=”#ed1d2b”]Step #3[/highlight] Develop Creative Content Ideas

The next step is to develop creative content ideas that integrate your brand with the highly topical subject. There are a number of creative ways you can do this. I love the recent example below from Oreo. They’ve done a wicked job of integrating their brand with the hype of Game of Thrones.

We recently integrated the launch of Game of Thrones with one of our client’s brands.

BONUS: Use Twitter Advanced Search to identify the most popular themes around your topical subject by searching for relevant keywords and see which tweets are getting the most engagement.

[highlight background=”#FFFBCC” color=”#ed1d2b”]Step #4[/highlight] Develop An Effective Distribution Plan

Distribution is just as important as the creative. If not enough of the right people see the creative piece of content, the campaign will flop.

Outline the different distribution channels you will use to get the right people to see the content. Below are some ideas to get you started.

✅ Facebook & Instagram Ads

✅ YouTube Ads

✅ Google Ads

✅ Influencers

✅ Organic Social Media

✅ Relevant Social Media Communities e.g. Facebook Groups

✅ Email Marketing

✅ Send Personal Emails To Influential People You Know

Over To You

Ready, set, go. If you’ve got any specific questions then comment below and I’ll be happy to help.

In today’s episode, we cover the BEST marketing strategies to help you become a better marketer. From Lidl’s cheeky personality approach to data-backed campaigns from McVities.

We look into the challenges of originality in advertising, the need to be both relatable AND funny, creating swift responses to viral events and crafting PR-worthy campaigns.

The marketing space is constantly changing, and we’re here to help you keep up!

Marketing Ideas From The Best Campaigns of 2024 Summary

Join Dan & Lloyd on this week’s episode as we delve into 6 of the best Marketing Ideas of 2024.

We kick off by discussing the importance of putting your own twist on successful marketing campaigns. Take Lidl’s recent campaign which featured employees with famous names. While some criticised it as copying, we explore the concept of originality in marketing and the power of adding your unique spin to proven strategies.

Next, we delve into the art of creating relatable, timely content by examining Surreal’s witty January campaign. We break down how being relatable resonates with audiences and drives engagement, offering practical tips for incorporating relatability into your marketing strategy.

Then, we share our favourite topic: the value of being self-deprecating. Through humorous anecdotes and examples, we illustrate how brands can build authenticity and connection by poking fun at themselves.

We also discuss the importance of repackaging your offerings creatively, drawing inspiration from McDonald’s ever-popular specials menu. By repackaging existing skills or products in new ways, you can attract fresh interest and appeal to broader audiences.

And let’s not forget about the power of quick reactions to viral moments. We analyse Home Bargains’ clever response to a viral video, showcasing how cheeky and timely content can capture attention and spark conversations.

Finally, we highlight the significance of creating PR-worthy campaigns, using McVitie’s biscuit-dunking study as a prime example. We explore how tapping into relatable experiences and presenting intriguing data can elevate your brand’s visibility and credibility.

So, if you’re ready to transform your marketing game and enjoy outstanding results, join us for personal stories, expert tips, and actionable advice. Tune in now and discover what it takes to become a top-performing marketer!