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If you want to learn how to use LinkedIn to drive B2B sales, this is a must-listen. In this episode, we don’t share your bog-standard LinkedIn tactics. Oh no, you get the tactics that no one is speaking about. These tactics have helped us generate £Millions in revenue for our clients (and us). Notepads at the ready!
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In this episode of the Business Anchors Podcast, Dan shares his secrets for boosting b2b sales through LinkedIn. He’s dispelling the myth that LinkedIn is just for corporate content and showcases how posting personal content can help you engage with your audience. Dan even shares a success story of a client who Knowlton helped land a million-pound contract! The takeaway? Be consistent and use LinkedIn’s scheduler and Shield‘s analytics tool to track your performance and boost your b2b sales.
In the episode, Dan & Lloyd discuss experimenting with different types of content, like personal posts, case studies, testimonials, and educational content.
Another great tip? Start a LinkedIn newsletter to reach a larger audience and provide valuable information to your target market.
Dan discusses how he’s currently testing posting 2-3 times per day from Monday to Friday, for a total of 14 posts a week, and he’s seeing a significant increase in views, likes, and comments compared to last month. Yes, posting too much in a short amount of time might decrease the reach of each post, but they’ve found that the overall reach of multiple posts is still higher for b2b sales.
In conclusion, the tips and strategies shared suggest that consistent posting, utilising LinkedIn’s features, and testing different types of content can lead to improved b2b sales on the platform. By following these tactics, businesses can effectively use LinkedIn as a powerful marketing tool to reach a larger audience and drive b2b sales.
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