Site Logo
Profit Multipliers: Simple Strategies for Exponential Business Growth

Listen on

Apple Podcasts

A person with his arms crossed
A person in a suit

Today’s episode is filled with game-changing insights (we don’t say that lightly)! We talk about the power of TESTING new marketing tactics & platforms like TikTok and LinkedIn Thought Leader Ads.

We also reveal strategies to multiply your profits, from leveraging undervalued attention to outsourcing expertise.

Plus, learn the power of analysing data and an unbelievably effective strategy we’ve been testing to win more pitches! 


Try Adobe Express



Profit Multipliers Timestamps

0:00 – 0:20 – Intro 

0:21 – 5:29 – Mistakes we made at the start

5:30 – 12:49 – Profit Multiplier 1: Unlocking new audiences

12:50 – 20:44 – Profit Multiplier 2: Increase Awareness and fill up that marketing funnel!

20:45 – 27:59 – Profit Multiplier 3: Use data to achieve better results every month!

28:00 – 34:11 – Profit Multiplier 4: Add a team of experts without the risk!

34:12 – 38:14 – Profit Multiplier 5: Reshape the format of your pitches.

38:15  – Outro

Play Video

Profit Multipliers Podcast Summary

Today we have an episode packed with game-changing insights for you.

Ever felt like you’re just spinning your wheels on the same old platforms, seeing the same old results? It’s time to break free from the rut and try something new. We’re talking TikTok, LinkedIn thought leader ads, you name it!

In today’s episode, Lloyd and I dive deep into the strategies that can truly multiply your profits. We’ve learned some invaluable lessons, and I’m excited to share them with you.

First off, let’s talk about leveraging undervalued attention. It’s all about finding where your audience is and using channels like paid social ads to reach them with your top-performing content. It sounds simple, but it’s incredibly effective, especially for expanding your reach in the awareness stage and ultimately converting more customers.

One key takeaway from our discussion is the importance of analysing data to inform your future content creation. Instead of just pushing out content and hoping for the best, take the time to analyse what’s working and what isn’t. This allows you to create more of what resonates with your audience and less of what doesn’t, leading to better results over time.

We also touched on the power of outsourcing to experts. As a business owner, I know firsthand how challenging it can be to balance resources and skills internally. Outsourcing allows you to access expertise without the long-term commitment, giving you the flexibility to scale up or down as needed.

And finally, we shared a game-changing tip for pitching to potential clients. Rather than starting off with a spiel about your company, focus on teaching them something valuable right from the start. Show them that you understand their goals and have the expertise to help them achieve them. It’s a simple shift in approach that can make a world of difference.

So whether you’re looking to boost your marketing efforts, streamline your operations, or win more clients, I hope you find these insights as valuable as we have. As always, thanks for tuning in, and we’ll catch you in the next episode.