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Business Networking: The Unofficial Guide From Two Founders That Hate Networking

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In this episode, Dan and Lloyd share the ‘business networking’ secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights.

From dreading eye-roll-worthy networking breakfasts, to reveling in the world’s most exhilarating ‘business’ events in Ibiza.  It’s been a rollercoaster.

Strap in & learn how Dan & Lloyd ‘cracked the code’ of business networking that doesn’t make you want to claw your eyes out (and helps you grow your business & attract opportunities).


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Business Networking Timestamp

0:00 – 0:19 – Intro

0:19 – 3:53 – Why we hated business networking

3:53 – 6:42 – Why we enjoy networking now + how it is beneficial for our business

6:42 – 11:56 – Tips for networking

11:56 – 15:16 – The difference between positive and negative networking events

15:16 – 19:39 – Traditional networking events

19:39 – 24:09 – Patterns within good networking events

24:09 – 28:19 – Starting conversations

28:19 – 28:52 – Thanks for watching

28:52 – 30:08 – Adobe Express sponsors


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Business Networking Podcast Summary

In this enlightening episode, we delve into the nuances of business networking, highlighting strategies that bring energy and motivation to the fore. We focus on the importance of forging impactful connections across various scenarios, sharing insights from our experiences at the esteemed BBC television studios. Dan and Lloyd steer the conversation away from stiff, formulaic networking towards more authentic and spontaneous interactions.

Central to our discussion is a crucial shift in perspective: viewing networking as an avenue for building relationships rather than merely a sales channel. We emphasise the value of genuine engagement, maintaining an open mind, and avoiding a one-size-fits-all mentality. Our dialogue is enriched with amusing and engaging stories from our own networking journeys, adding a dynamic and entertaining element.

Furthermore, we address the complex issue of measuring the return on investment for networking events. We offer a range of perspectives on how different individuals may seek varied outcomes from these engagements. Infused with a dose of humour, we share delightful tales from our past networking encounters, ensuring this episode is not only informative but also thoroughly enjoyable.