👀 Ever thought about hiring a Digital Marketing Agency? This is for you.
🔎 Unlike when you buy a new product, with service-based businesses like Marketing, you’re buying into a promise. A promise that the company will deliver on your expectations, be it sales targets, lead generation, brand awareness etc.
😭 The trouble with promises is that they can be broken.
🎥 Don’t panic though, in this video we’ll share tips to help you identify the right Digital Marketing Agency and avoid disappointment.
Look for tangible evidence of the results the agency has delivered for other companies. You want to get as much data and evidence as possible and ask probing questions.
Once you have done your research online make sure you meet the agency and get to know them. You want to be sure they are a team that you get on with.
Test the water with an initial trial campaign, which is a smaller scale campaign to test and see what results you can get with the marketing agency before you invest in a bigger campaign.
Do as much research as you can on the agency with the information that’s out there in the world. Their website, their social platforms, anywhere that you can find information about them so you are setting yourself up to know a bit about them before going and asking questions.
Ask lots of questions. Asking the right questions and getting as much evidence as possible will help you to avoid getting ripped off. Questions like;
1. How are you going to track and deliver return on investment with this campaign, based on our objectives?
2. How are you going to sell our product and how are you going to track and deliver those results?
3. What makes your agency stand out from the others?
Another thing to look out for is agencies that have a bad online presence themselves. If there is no evidence of the company you are trying to pay being good at what they do, even with their own brand, you have to question their competency.
Have you worked with a Digital Marketing Agency? What was your experience? Do you have any tips for choosing the right agency to work with? We want to hear from you. Comment below.