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Looking for a LinkedIn Marketing Guide that has insights based on data? If you want to grow on LinkedIn, you have GOT TO listen to this episode which unpacks Richard van der Blom’s 57-page LinkedIn Marketing Guide (embedded below). It’s unreal & hands down the best free ‘LinkedIn Marketing Guide’ we’ve ever seen. It’s also backed by data (10K posts analysed). In this episode, we share the biggest takeaways from the report & actionable ways you can implement them.
0:00 – 4:01 Introduction
4:01 – 5:12 Stats about the 57-page report
5:13 – 8:59 What types of content get the most reach on LinkedIn?
9:00 – 15:08 How to utilise these insights effectively (time vs results)
15:09 – 16:26 What is the optimum LinkedIn hashtag strategy?
16:27 – 20:37 The best strategy for adding external links in posts
20:38 – 22:46 How many times should you post on LinkedIn?
22:47 – 23:34 Is posting on a Company page worthwhile?
23:35 – 29:17 The 7 Linkedin Company Page Content Pillars
29:18 – 32:14 How to increase the reach & engagement of your LinkedIn post
32:15 – 35:47 Why you should switch to LinkedIn Creator Mode
35:48 – 35:59 Outro
If you’re looking for the transcript for this episode, we’ve made a decision to stop writing episode transcripts.
We’re ensuring the episode is still accessible by uploading full episodes to YouTube which has auto-captions (see above).
Hopefully, you’ve found this episode about team management interesting!
If you want to see more episodes like this then check out the Business Anchors Podcast page on our website.
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