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In this action-packed episode, you’ll learn how to clearly communicate what you do (sounds easy right?)…wrong!
SO many people get it wrong (including us). But don’t panic, we’re here to hold your hand through the process we went through & lessons we learnt along the way.
We delve into the key takeaways from Donald Miller’s “Building a StoryBrand” book which is SO good! Prepare to get bloody good at communicating what you do.
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Hopefully, you’ve found this episode about team management interesting!
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Welcome to another episode of the Business Anchors podcast, where we dive into the world of marketing and explore valuable insights to transform your business. In this episode, Dan & Lloyd address the crucial topic of clear communication in marketing.
They begin by sharing feedback from a listener who pointed out their lack of clarity in explaining what they do. Recognising their mistakes, they emphasise the need to improve communication and effectively convey their services to potential clients.
They stress the importance of adopting a customer-centric perspective and focusing on solving their problems. Jargon and confusing language are also discussed, as the boys highlight the necessity of using simple and understandable terms that resonate with customers.
They offer actionable advice for enhancing website communication by eliminating internal terminology and putting themselves in the customer’s shoes.
Drawing inspiration from Donald Miller’s book, “Building a StoryBrand,” Dan & Lloyd explore the significance of putting the customer first and incorporating storytelling into business communication.
They explain how the book provides a clear and actionable framework for improving storytelling and positioning.
The concept of the customer as the hero is emphasised, urging businesses to identify the customer’s problems and position themselves as guides rather than heroes.
They stress the importance of outlining a clear plan and journey for the customer and providing explicit calls to action. Furthermore, they discuss the value of highlighting the negative consequences customers can avoid by working with the business.
By helping customers envision a better future with the business’s solution, trust and engagement can be fostered.
In conclusion, both Dan & Lloyd acknowledge their own areas for improvement in website communication and encourage listeners to apply the principles discussed in their own marketing strategies.
This episode serves as a practical guide for enhancing communication skills and effectively conveying the value a business offers to its customers.
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