B2B Lead Generation Using LinkedIn Ads (£1 Million Case Study)

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If you’re looking for B2B lead generation strategies using LinkedIn Ads that work, this is for you.

We recently generated a B2B contract worth £1 million for a client via a LinkedIn Ads campaign & we reveal everything we’ve learnt in this episode. Strap yourself in & get ready for a value-packed 40-minutes of LinkedIn Ad insights & tips.

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B2B Lead Generation Timestamps

0:00 – 3:16 Introduction

3:17 – 5:14 What are LinkedIn Ads & why can they be effective?

5:15 – 8:21 Are LinkedIn Ads ‘expensive’?

8:22 – 9:59 How easy is LinkedIn Ads Manager to navigate?

10:00 – 11:04 Where should you start with LinkedIn Ads?

11:05 – 12:29 Why do LinkedIn Ads fail?

12:30 – 18:51 Understanding the Marketing funnel

18:52 – 20:25 The importance of messaging in your LinkedIn Ads

20:26 – 28:27 Setting up your audiences (narrow & broad)

28:28 – 29:29 The importance of setting up your marketing ecosystem

29:30 – 30:22 Split testing your LinkedIn Ads

30:23 – 31:21 Analytics & measuring performance

31:22 – 31:47 Testing creative organically

31:48 – 37:21 Bonus LinkedIn Ad tips

37:22 – 40:31 Adobe Express One Breath Challenge

40:32 – 40:46 Outro

Transcript

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