Content marketing strategy…You know you need one, but how on earth do you create it & what should it look like? THE most important part of any content marketing strategy should be an effective content marketing ecosystem!

Think of a content marketing ecosystem like baking a delicious cake. If you have all of the right ingredients & combine & cook them in the correct way, you have a delicious cake. It’s the same with your content marketing strategy.

If you have all the right content, distributed in the right places, in the right way, you’ll guide your customer through the perfect journey to becoming your customer. In this podcast, you’ll learn exactly how you can create your own content ecosystem (plus a real-life example of exactly how we do it).

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Content Marketing Strategy Timestamps

0:00 – 1:23 Introduction

1:24 – 2:40 What is a content ecosystem?

2:41 – 4:47 Tactics vs strategy

4:48 – 7:01 The importance of understanding your customer journey

7:02 – 15:29 (Case study) Knowlton’s Content Ecosystem – Generating Awareness

15:30 – 20:58 (Case study) Knowlton’s Content Ecosystem – Building trust

20:59 – 22:39 An example of how powerful the content ecosystem is

22:40 – 24:00 (Case study) Knowlton’s Content Ecosystem – Driving action

24:01 – 27:16 An example of a £50K opportunity generated due to our content ecosystem

27:17 – 29:56 An example of how we generated our first household-name client

29:57 – 36:31 How to build your content marketing ecosystem (step by step)

36:32 – 36:45 Outro